Bicyclists and transit vehicles on Market Street

Photo: Sergio Ruiz, flickr


Transportation Demand Management is a set of programs and policies that seeks to reduce solo-occupancy car trips by encouraging people to travel by transit, bicycling, walking, carpooling/vanpooling, or telecommuting. Transportation Demand Management encompasses a range of strategies to reduce drive-alone trips, from land use policies and design, to pricing and incentives, to education and enforcement.

The Transportation Authority partners with the SFMTA, SF Planning and SF Environment to coordinate the city’s transportation demand management strategies. We also fund and implement Transportation Demand Management projects such as the BART Perks Test Program and San Francisco's Transportation Sustainability Program Evaluation Tool. 

Transportation Demand Management Strategies Include:

Programs to Provide More Transportation Options
  • Incentives to use shared services (bike, scooter)
  • Ride sharing (carpool, vanpool) programs
  • Emergency/guaranteed ride home programs
  • Vehicle trip reduction ordinances/trip caps
  • Commuter Benefits Ordinances
  • San Francisco Transportation Sustainability Program
  • Guiding Principles for Emerging Mobility Services and Technology
  • Parking maximums
Parking and Pricing
  • Unbundled parking (the practice of selling or leasing parking spaces separate from the purchase or lease of commercial or residential space)
  • Express lanes
  • Congestion pricing, parking pricing
  • Peak-period pricing for bridge tolls
Marketing, Outreach, and Education
  • Household and business travel counseling programs
  • Safe Routes to School
  • Wayfinding
  • Employer-based trip reduction outreach and education

Local and Regional Transportation Demand Management Programs

SF Environment: Emergency Ride Home Program 

SF Environment: San Francisco Commuter Benefits Ordinance

511: Bay Area Commuter Benefits Program 

Vanpools: find a vanpool or get a subsidy for your vanpool

SF Planning: Transportation Sustainability Program


San Francisco Transportation Demand Management Plan, 2017-2020 (PDF)

SF Planning Commission: Standards for the Transportation Demand Management Program, 2016 (PDF)

Perspective Paper: Toward a shared future: strategies to manage travel demand, 2018 (PDF), Association of Bay Area Governments/Metropolitan Transportation Commission.

Related Project & Studies


Replacing car travel with more sustainable modes will reduce greenhouse gas emissions and create a healthier environment for San Francisco residents, workers, and visitors. 

San Francisco's voter-approved Transit-First Policy states that decisions regarding the use of our public streets and sidewalks shall prioritize public rights of way for pedestrians, bicyclists, and public transit.

San Francisco has vowed to eliminate all traffic-related deaths by 2024 through education, enforcement, and road infrastructure redesign.