Your privacy is important to us.  

The San Francisco County Transportation Authority (“Transportation Authority”), San Francisco’s congestion management agency, monitors travel activity and plans, funds and delivers transportation projects throughout San Francisco along with Transportation Authority partner agencies). The Transportation Authority operates (the “Website”).  This Privacy Policy applies to (1) visitors to the Website, (2) attendees at any Transportation Authority public meeting or event, (3) users of any mobile or digital application, or (4) any communication between you and the Transportation Authority in person or by phone, email, text message or other digital means.

You may visit and/or use our Website only if you fully agree to this Privacy Policy and the Website Terms and Conditions of Use. By accessing and/or using our Website, you signify and affirm your informed consent to this Privacy Policy, including the collection and processing of data and Information, whether PII or otherwise, (generally, “Information”) as set out in this policy. This policy also informs you of the Transportation Authority policy and practices with respect to Information that we obtain.


Personally Identifiable Information (PII): PII is any information, alone or in combination, that can be used to identify a specific individual. Examples of information that may be considered PII depending upon the circumstances and applicable law include but are not limited to: a person's name, mailing address, business name, geolocation, alternate contact information, e-mail address, license plate number(s) and state(s) of registration, vehicle make(s), model(s), year(s), telephone number(s), and social media preferences.

Service Providers: The Transportation Authority relies on third party vendors, government entities, other transportation agencies, and other entities to provide support and assistance for its general operations, communications (with you and otherwise), travel activity research, financial operations, and other operations.

Anonymous and Aggregate Data: Aggregate Data or information is statistical information that is a combination of PII and/or other data that relates to a group or category of persons from which specific identifying information has been removed.  Anonymous Data is any data or information for which specific identifying information has been removed.

Information Collection And Storage

We collect a variety of Information from visitors to our Website and individuals that communicate with us directly.  As described below, some Information is automatically collected when you use our Website, and some you provide us when communicating with us.  We may also acquire Information from third parties.

Information Collected Automatically: Whenever you visit our Website, we automatically collect some Information about your interactions with us and your use of our Website. For example, we may automatically collect Information that your browser sends us whenever you visit our Website, including your computer’s Internet Protocol (“IP”) address, the type of operating system and web browser you use and related information. We may also automatically track certain Information about your activities on our Website such as the pages you visit, the time and date of your visit, the time spent on those pages and other statistics. This automatically collected data is used to help us customize your experience on our Website and improve our service to you.

Information You Provide us: While providing your Information on our Website or contacting us directly in person or via phone, email or text message, we may ask you to provide us with Information.  For example, we may collect the Information that you provide to us such as your first and last name, telephone number and email address, information related to your request, and other basic account information necessary to respond, research and communicate with you.  

Additional Information We Collect: We may collect Information from Service Providers and others to carry out our business functions, projects, research, and to communicate information to you. For example, we may collect Information related to Anonymous or Aggregate Data from third party entities or other sources.  

Where we Process and Store Data: The Transportation Authority processes and stores data in the United States and in other locations for back-up and recovery purposes. If you live outside of the United States, you understand and agree that we may transfer your Information, including personal Information, to the United States. Our Website and Transportation Authority operations are subject to U.S. laws, which may not afford the same level of protection as those in your country.

How we Use the Information About You

We use the PII and other Information we obtain from or concerning you, your travel, traffic or trips to provide the Transportation Authority services, research and operations, personalize and tailor your experience on the Website, communicate with you, and understand how users are engaging with us. The Information is used to understand how users are engaging with us and other analysis and data. We also will use any Information collected in compliance with any applicable law, regulation or legal request where such can include exchanging Information with other companies and organizations.  

We do not sell, rent or otherwise share your Information with third parties, except with Service Partners for the purposes described in this Privacy Policy on our behalf.  

Public Records

As a governmental agency, the Transportation Authority is governed by the California Public Records Act. Generally, business conducted and communications exchanged with the Transportation Authority may become a public record and subject to public inspection. The Transportation Authority will, to the extent permitted by law, protect information exempt from disclosure under the California Public Records Act, including private, confidential, and proprietary information (confidential information). User agrees to hold the Transportation Authority harmless from all claims and demands including attorneys’ fees asserted against the Transportation Authority that may result from the Transportation Authority refusing to make public documents that User has designated as confidential information. User also agrees that, if any action is filed in court seeking disclosure of such confidential information, the Transportation Authority may deposit the documents with the court and User will defend its designation of the information as confidential.

What About "Cookies?"

A "cookie" is a piece of data stored on the user's device, containing Information about the user’s access and/or browsing history of a website. We may use cookies on our Website, but none of them contain any PII.  Cookies can help us provide Information which is targeted to your interests. Cookies are stored on your device, not on our Website. Most cookies are "session cookies," meaning that they are automatically deleted at the end of a session. We may also use “web beacons” or “pixel tags” to compile tracking Information related to your access and/or use of our Website.

We do not respond to browser-initiated Do Not Track signals, as the internet industry is currently still working on Do Not Track standards, implementations, and solutions. 

A Note To Parents and Children 13 and Younger

The Transportation Authority recognizes the importance of protecting the privacy of children.  We support and comply with the Children's Online Privacy Protection Act ("COPPA") and other laws.  We do not actively market our Website to children under the age of 14 and our Website is not generally intended for children under the age of 18.  Unless we have provided specific notice, parental consent and other COPPA compliant measures for a specific promotion or event, we ask that those 18 years of age or less, not use the Website.  No PII is purposefully or knowingly collected from children under the age of 18 by us without parental consent.  We expect all Information provided by online users to be truthful and correct regarding age and other Information provided.

Social Media Sharing

The Website may offer social sharing features or other integrated tools that let you share information you provide via the Website with other media, and vice versa.  The use of such features enables the sharing of Information with your friends or the public, depending on the settings you establish with the third party that provides the social sharing feature. The fact that we link to or provide integrated tools for sharing with social media sites is not an endorsement, authorization or representation of our affiliation with that social media site, nor is it an endorsement of their privacy or Information security policies or practices. The collection or processing of your Information as a result of any social sharing is governed by the agreements and privacy policies of such other social platform, not us, and you should review and approve your Information, rights and preferences with such other platform(s).

How You May Review Or Request Changes To Your Information

We will take reasonable steps to ensure that all Information that we collect is maintained as submitted by you to us, so that our records reflect your information for its intended purposes, which may include customer relations, compliance and legal considerations, and preserving or defending our rights. You may send updates, corrections and requests to remove your personal Information to:

Phone: +1-415-522-4800
In Person: 1455 Market Street (between 10th and 11th streets) 22nd Floor, San Francisco, CA 94103

We will make reasonable efforts to incorporate the changes to your Information that we hold as soon as practicable.  You may cancel or modify any communications that you have elected to receive, such as e-mails, newsletters, etc., by following the unsubscribe instructions contained within the applicable communication medium.  We will retain your PII only for as long as it is necessary for the purposes identified in this Privacy Policy or as authorized by applicable law.

About the Privacy Policy And How We Will Notify You Of Any Material Changes In The Privacy Policy

Our Privacy Policy may be accessed on the home page of the Website. We reserve the right to modify the Privacy Policy at any time. If we make material changes to the Privacy Policy, we will notify you by means of a notice posted on the home page of the Website, via email or via mail, as available, or any combination thereof.

Data Protection Laws

Our Services are intended for use by individuals located in the United States.  If you are a user located outside of the United States, you understand and consent to having any Information processed in the United States. United States data protection and other relevant laws may not be the same as those in your jurisdiction. This includes the use of cookies and other tracking technologies as described above. As a result, please read this Privacy Policy with care.

How To Contact us For Information

If we need to contact you, we will do so by any available method, including U.S. mail, email, or mobile phone (text), sent to the Information provided by you. You must notify us if you change your e-mail address or other contact Information.

If you wish to contact us for any further Information, please email

Effective Date:  August 19, 2020