Emerging Mobility | Studies

Emerging Technology photo collage

Innovations in transportation are rapidly changing how people navigate our city streets. These “Emerging Mobility Services and Technologies” include ride-hailing services like Lyft and Uber, ride-pooling services such as Chariot, bike share, autonomous vehicle technologies, and more.

The Transportation Authority is working with the SFMTA and partners from the public and private sector to conduct the following studies to better understand how these services and technologies are influencing San Francisco’s transportation network.

Inventory of Emerging Mobility Services and Technologies (complete)

After defining what it means to be an emerging mobility service or technology, we identify the emerging mobility types in the San Francisco Bay Area. A crucial part of this effort was reaching out to local emerging mobility companies to understand their approach to mobility in our city and introduce the study's goals and next steps.

Guiding Principles for Emerging Mobility Services and Technologies (complete)

Here, we identify a set of goals or “Guiding Principles” to reference as a framework for developing policies and programs for Emerging Mobility Services and Technologies. These 10 Guiding Principles were developed through a stakeholder engagement process in collaboration with the SFMTA.

Evaluation of Mobility Services and Technologies (complete)

Using the above Guiding Principles, we evaluate these services and technology types. Our evaluation identifies how emerging mobility services and technologies are helping us meet our goals, areas for improvement, and gaps in our knowledge. The results will be used to inform next steps outlined below.


The Transportation Authority will work with community partners, agencies, and Emerging Mobility Services and Technology companies to identify ways we can continue to meet our goals, improve in areas where we fall short, and forge new partnerships to broaden and strengthen our understanding of mobility in San Francisco.

These studies will culminate in a report on potential strategies, partnerships, and policy options that can be implemented locally or at the state level to improve mobility in San Francisco.

Photos via Flickr Commons. Top, left to right: Ford GoBikes: David Goehring; Google AV: Ed and Eddie; Smartphone: CAFNR; Zip Car: Andrew Curry.