Balboa Area Transportation Demand Management Study


The Balboa neighborhood is an area located in southcentral San Francisco characterized by the Balboa Park BART station, City College of San Francisco (CCSF) Ocean View campus, the Balboa Reservoir, and the commercial corridor along Ocean Avenue. Planning efforts completed in the area include the Balboa Park Station Area Plan, adopted in 2009, and the CCSF Master Plan, adopted in 2004. Both plans aim to enhance the area’s transit performance, public realm, land use pattern, and economic vitality. They also encourage more intensive development than what has traditional characterized the area, calling for the establishment of new programs to reduce undesirable transportation impacts often generated by growth; namely single-occupant vehicle trips.

The Planning Department and SFMTA are conducting a Transportation Demand Management (TDM) plan in coordination with CCSF Ocean Campus to reduce single-occupant vehicle trips by college staff, faculty, students, and neighborhood residents. TDM activities range from information and education programs, incentive programs, physical changes, innovative technologies, and pricing strategies. The Balboa Area Transportation Demand Plan will build upon the San Francisco’s new TDM ordinance, City College of San Francisco’s TDM program in its 2004 master plan, and public comment on the Balboa Reservoir project site. For more information, please see the project website or contact Jeremy Shaw ( at the San Francisco Planning Department.


Balboa Area TDM project map

The Balboa Area Transportation Demand Plan will develop clear strategies for reducing single-occupant vehicle trips and outline a coordinated framework for future TDM programs and policies between CCSF, the Balboa Reservoir project, and the City of San Francisco. Potential TDM activities will produce a wide-range of benefits to individuals and the transportation system as a whole, from reducing traffic congestion, vehicle emissions, and fuel consumption to supporting physical activity and enhancing safety. Additionally, TDM activities will make existing transportation investments perform better, extending the life of existing infrastructure and improving the outcomes for new transportation investments.

The Balboa Area Transportation Demand Study will plan for current and future CCSF enrollment and workforce, potential future Balboa Reservoir development, and local travel patterns of the neighborhoods surrounding the Balboa Reservoir. The scope of work includes the following activities:

  • Outreach: building on past public participation and using informed public dialogue to identify solutions with members of the community, CCSF and Citizen Advisory Committees (CACs).
  • Technical Needs Analysis: compiling previous studies, collecting remaining data needs, and developing data collection methods for ongoing analysis, future EIRs and well-informed TDM solutions.
  • TDM Program: proposing TDM solutions unique to the area comprising CCSF Ocean campus, Balboa Reservoir and neighborhoods as consistent with emerging TDM policy.
  • Implementation and Monitoring: implementation plan, ongoing monitoring plan and monitoring budget to ensure recommendations are implemented and achieve stated goals.


Outreach activities will engage community members from adjacent neighborhoods, CCSF students and staff, the supervisor’s offices, and other relevant stakeholders to develop TDM measures. The Planning Department will lead the project in coordination the SFMTA and Mayor’s Office of Economic and Workforce Development. The Planning Department anticipates completing a final report by December 2016 with key findings, proposed TDM measures (i.e., a toolkit specific to study area), and an implementation and funding strategy.