BART Perks Test Program

East Bay BART station early morning

BART Perks is a six-month Test Program being offered by the San Francisco County Transportation Authority and BART to explore new ways to reduce crowding. The goal of the program is to test whether crowding can be reduced by offering riders incentives for traveling outside the morning rush. The program complements BART’s long-term efforts to reduce crowding and congestion on trains and in stations including upgrading train control and other major system infrastructure, adding more trains to the fleet, and expanding station capacity. The program design is based on successful implementation of similar programs around the world.

BART commutersParticipants were primarily recruited through direct outreach and advertising at the most crowded stations in the system and through partnerships with large employers.


BART Perks is funded through a Federal Value Pricing Pilot Program (VPPP) grant as well as BART operating funds and San Francisco’s Proposition K half-cent sales tax for transportation.


The BART Perks Test Program will run for six months beginning in August 2016 and ending in February 2017. After that period, the SFCTA and BART will evaluate the program and determine next steps.


Photos via flickr Commons: top by travesty01, bottom by Franco Folini.